MCHammer, entertainer and entrepreneur, discusses his thoughts on the impact of social media in marketing. The public session was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
MC Hammer: Role of Social Media in Marketing – YouTube.
What many people have been expecting as an obvious feature when Google+ was launched is now becoming reality. It’s not fully rolled out yet to everyone (just tried on a page but didn’t get the magic) but you will be able to share the page you are +1′ing on your Google+ circles.
When it’s live: Just +1 a page as usual and look for the new “Share on Google+” option. From there you can comment, choose a circle and share. It’s very similar to the Facebook Recommend button, but it’s all about bringing fresh content to your Circles not your Newsfeed.
When you share content from the +1 button, you’ll notice that Google automatically includes a link, an image and a description in the sharebox. Google is calling these “+snippets,” and they’re very similar to “comments” in Facebook’s Recommend feature
Full article: You can now share content into Google+ circles with the +1 button – TNW Google.
There’s certainly no shortage of books on social media, social technologies and online communities that are invaluable reading for brands, marketers etc. But there are some excellent books on social media that actually have nothing to do with social media.
Full article: The best books about social media that you’d never expect – TNW Social Media.
Reading on TNW that Egyptians use Twitter to raise over $200,000 in 1 week caught my attention, which is what a headline is supposed to do. But I dont find it to be mostly accurate. As we read in the first couple of paragraphs of the article:
The initiative, spearheaded by blogger and activist Mahmoud Salem, managed to bring in over $200,000 in just one week. Salem told The Next Web, “We managed to reach seventy percent of what we need to do in phase one.”
Local and multinational companies including Coca Cola, Mobinil and Azza Fahmy Jewelry donated a total of $150,000 collectively, while anonymous donors accounted for about $70,500 of the total.
So basically 70% of the money came from corporate deals that obviously were neither closed in a week and were more about proper sales/marketing rather than Twitter magically making companies spend their budgets for a good cause.
Related article: Egyptians use Twitter to raise over $200,000 in 1 week.
Where equals (or close to equals) get together to interact.
On Facebook it ‘s like a school reunion or a family picnic or an office party. A loose social gathering with no specific interest focus.
On Twitter it looks more like a cocktail party. Lots of subgroups with specific interests. But however it looks, it is not a medium. It’s a social gathering. To twist McLuhan, “The message is the medium.” This is not a broadcast environment. People are not on Twitter for the content. It’s all about the context. And the quality of the conversation is what reigns supreme. And here’s the problem…
Full article: SOCIAL MEDIA IS SOCIAL BUT IT’S NOT MEDIA – petereconomides posterous.
The +1 button and the Google+ project are both about making it easier to connect with the people you trust online. For the +1 button, that means bringing advice from trusted friends and contacts right into Google search, letting the users who love your web content recommend it at the moment of decision.
But when you’re managing a website, it’s usually not real until you can measure it. So we’re happy to say we’ve got one more announcement to make — today we’re releasing reports that show you the value +1 buttons bring to your site.
More: Google Analytics Blog: +1 reporting in Google Webmaster Tools and Google Analytics.
This is the blog of Markos Giannopoulos, devoted to web development, technology, the internets, etc. I've been working on, in and around the web for the last 16 years. You can find me on Google+ and Facebook.
